31 October 2019 - SCTE35 enchancements

<?xml version="1.0"?>
<query>
    <userid><<id>></userid> <!-- required-->
    <userkey><<key>></userkey> <!-- required-->
    <action>[Action]</action> <!-- required-->
    <format>
        <output>[advanced_hls|fmp4_hls|advanced_fmp4]</output>
        <!-- multiple ad_breaks may be included -->
        <ad_break>
            <!-- multiple marker_type parameters may be included -->
            <marker_type>[MarkerType1]</marker_type>
            <marker_type>[MarkerType2]</marker_type>
            <marker_type>[MarkerTypeN]</marker_type>
            <!-- multiple upid_data sections may be included -->
            <upid_data>
                <segmentation_upid_type>[SegmentationUPIDType]<segmentation_upid_type>
                <segmentation_upid>[SegmentationUPID]<segmentation_upid>
            </upid_data>
            <upid_data>
                <!-- upid_data params -->
            </upid_data>
        </ad_break>
        <ad_break>
           	<!-- ad_break params -->
        </ad_break>
        <!-- multiple cue_inserts may be included -->
        <cue_insert>
            <!-- multiple marker_type parameters may be included -->
            <marker_type>[MarkerType1]</marker_type>
            <marker_type>[MarkerType2]</marker_type>
            <marker_type>[MarkerTypeN]</marker_type>
            <!-- multiple upid_data sections may be included -->
            <upid_data>
                <segmentation_upid_type>[SegmentationUPIDType]<segmentation_upid_type>
                <segmentation_upid>[SegmentationUPID]<segmentation_upid>
            </upid_data>
            <upid_data>
                <!-- upid_data params -->
            </upid_data>
        </cue_insert>
        <cue_insert>
           	<!-- cue_insert params -->
        </cue_insert>
    </format>
</query>

{
    "query": {
        "userid": "<<id>>",
        "userkey": "<<key>>",
        "action": "[Action]",
        "format": {
            "output": "[advanced_hls|fmp4_hls|advanced_fmp4]",
            "ad_break": [
                {
                    "marker_type": [
                        "[MarkerType1]",
                        "[MarkerType2]",
                        "[MarkerTypeN]"
                    ],
                    "upid_data": [
                        {
                            "segmentation_upid_type": "[SegmentationUPIDType]",
                            "segmentation_upid": "[SegmentationUPID]",
                        }
                    ]
                }
            ],
            "cue_insert": [
                {
                    "marker_type": [
                        "[MarkerType1]",
                        "[MarkerType2]",
                        "[MarkerTypeN]"
                    ],
                    "upid_data": [
                        {
                            "segmentation_upid_type": "[SegmentationUPIDType]",
                            "segmentation_upid": "[SegmentationUPID]",
                        }
                    ]
                }
            ]
        }
    }
}